Ministry of Tourism, Malaysia unveils MCAT 2010 Festival to attract high-end tourists

With an aim to attract more number of high-end tourists to Malaysia, YB Dato’ Sri Dr. Ng Yen Yen, Minister of Tourism, Malaysia has announced another innovative tourism product, ‘1Malaysia Contemporary Art Tourism 2010’ (or MCAT 2010) Festival.  MCAT 2010, the brainchild of YB Dato’ Sri Dr. Ng, is an effort to spur development of the local contemporary art scene, is Malaysia’s first ever  contemporary art event and will be held annually from July to September each year. It will showcase the most dynamic and provocative art produced by internationally-acclaimed Malaysian-born artists through a series of exhibitions, as well as seminars nationwide.

Initially, MCAT 2010 is aimed at establishing Malaysia as a reputable destination for art aficionados in the region to enjoy and acquire contemporary art, with museum-quality pieces. It is also hoped to encourage owners of art galleries to launch new pieces by young artists that will set the trend for the next few years.