Monaco Tourism and Convention Authority along with Monte Carlo – S.B.M Hotels and Casinos, organised a four-day road show from December 14-17, 2010 in New Delhi and Mumbai to showcase ‘Destination Monaco’. Showcasing Monaco, as one of the leading travel and leisure destinations in the world, Indian tour operators were informed about various experiences, products and itineraries related to Monaco. Michel Bouquier, President, Monaco Tourism and Convention Authority, is currently in India to assist and support the Indian travel fraternity in selling Monaco to Indian travellers.
Speaking on the purpose of Destination Monaco, Bouquier said, “The goal for Destination Monaco is, to develop a multi-faceted strategy in trying to spread the tourist flow year-round. The main focus is to develop the conference and incentive market while also targeting the international independent travellers. The aim is to remain competitive through a targeted and segmented sales and marketing strategy, while being creative in meeting the demands of today’s traveller. |