In order to showcase the variety of the country’s cuisine as well as attract tourists, the Indian Ministry of Tourism (MoT) recently launched the ‘Incredible Tiffin’ campaign, an initiative by the Cuisine Society of India, at ITC Maurya, New Delhi, recently. This project provides packaged local food in tiffins to international tourists to help them get an idea of the choices of food available in India. The project is part of the MoT’s ‘Incredible India’ campaign that was launched to attract more foreign tourists and establish India as a high-end tourist destination. According to a PTI report, the Cuisine Society of India took four years to develop Incredible Tiffin as a concept.
The first to roll out in the Incredible Tiffin project is Delhi cuisine. Food from Delhi has been divided into Farmaishi (royal) and Saadgi (common man’s) cuisine. In a sample Delhi tiffin, four prevalent cuisines including Kayasthas, Vaish, Muslim and Punjabi have been included. Use of different tiffin carriers denotes different regions and communities.