MTPA doubles its investment allocated for the Indian market

Mauritius Tourism Promotion Authority (MTPA) has decided to double its investments allocated for the Indian market by 50 million Mauritius Rupees. The investments will be directed to B2B and B2C marketing, destination awareness and promotions in India. The national tourist office which observed over 20 per cent increase in tourist arrivals from India during the period of January – June 2010 over the same corresponding period in 2009 has declared India as one of its primary markets. In July 2010, the country received 70 per cent increase from Indian tourist arrivals vis-à-vis July 2009. It is targeting one lakh Indian arrivals into Mauritius.

With regards to the B2B promotions, MTPA is currently conducting a three city road show in Mumbai, Bengaluru and Delhi from August 23-25, 2010. For the same, 30 suppliers from the Mauritian tourism industry including hotels, service providers and ground handlers are participating.