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COVERSTORY
Destination branding in India
Tourist destinations have always vied for the attention of travellers. Tourism boards are leaving no stone unturned to see that their state entertains maximum tourist arrivals. Now that aggressive promotions are passé, the time has come for ‘destination branding’, wherein destinations are positioned as products having brand value. TravelBiz Monitor reviews successful destination branding by various Indian states ...read more>>
IN CONVERSATION
‘Trade between Scandinavian countries and India has grown by almost 300 per cent’
Scandinavian Airlines intended a cautious but confident start while resuming operations from Delhi to Copenhagen with three weekly flights last week. Newly appointed, Lennart Paulsson, Director and General Manager for India, Scandinavian Airlines System (SAS) believes that his rich experience in negotiating corporate agreements will help the airline create a market for it. He speaks with P Krishna Kumar about marketing and future strategies of Scandinvian ...read more>>
DESTINATION FOCUS
Gujarat: A treasure trove of religious and historical sites Gujarat, which has been promoting the Navratri Festival on a large scale showcased the myriad attractions and facets of the state to the media during the recent Navratri celebrations. Blessy Chettiar returns from the trip humming `garba tunes’ and tales of a rich culture and heritage
...read more>>
BUSINESS STRATEGY
CNTO focuses on education and promotion in India Educating itself about the dynamics of the Indian market and the Indian travel trade about its products has been the key focus for China National Tourist Office since its entry in India last August ...read more>>
According to a Press Trust of India (PTI) report, prices of jet fuel prices will be cut drastically as a result of 16.8 per cent reduction in sale price and customs duty exemption. Indian Oil Limited (IOL) ...read more>>
According to a PTI report, British Airways' (BA) multi-million pound takeover plan of Low Cost Carrier (LCC) GoAir got derailed and the Europe's leading carrier may now negotiate for a marketing alliance instead ...read more>>
According to a Centre for Asia Pacific Aviation (CAPA) report, Government of India (GoI) has approved the signing of a new and more liberalised Air Services Agreement (ASA) between India and Iran. The existing one...read more>>
According to a Press Trust of India (PTI) report, Kolkata’s Howrah region is proposed to get a second airport in a bid to ease the passenger congestion at the existing Netaji Subhash Chandra Bose International Airport ...read more>>
According to an AFP report, German airline Lufthansa earlier this week said that it will boost its stake in British carrier bmi to 80 per cent by giving control of the company and a large foothold in Europe's biggest airport...read more>>
According to a Press Trust if India (PTI) report, the third runway of Indira Gandhi International Airport (IGIA), which was recently inaugurated, has been opened for round-the-clock operation from yesterday ...read more>>
Travelport, the parent company of Galileo and Apollo GDS which acquired Worldspan last year, will launch a new desktop globally in 2009, which will offer products and services from all the three GDS companies...read more>>
Cathay Pacific Airways yesterday announced its latest innovation to help simplify the travel experience for passengers, with the launch of a new Self-print Boarding Pass service for departures from Hong Kong ...read more>>
According to a Centre for Asia Pacific Aviation (CAPA) report, Emirates will be adding 31 weekly flights to its existing service in India between now and February 2009. The expansion will be implemented in a phased ...read more>>
Meru Cab Company Pvt. Ltd., which currently operates on a pure B2C model i.e. directly dealing with the end consumer, now plans to cater ...read more>>
After having a representative office in India for ten years, Tourism Australia (TA) unveiled its tourism office in Mumbai. Martin Ferguson, ...read more>>
Malaysia Airlines (MAS) will roll out its new Indian menu from today in all classes on flights between Malaysia and India. According to ...read more>>
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