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| COVERSTORY |

Financial Meltdown & Tourism
The tourism industry which recorded a steady growth of 15 to 20 percent in the past few years might face a slowdown in the coming quarters. Global economic crisis and liquidity crunch has seen private operators and hoteliers record a sharp drop in bookings for the coming festive season. Very few players are positive about the future with current fears of recession in the US and European economies. Anita Jain tries to find the take of the industry on the current scenario
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| IN CONVERSATION |
‘The exhibition will focus solely on civil aviation’
Although the aviation sector has grown in India there has been no single event focussing purely on the sector. Federation of Indian Chambers of Commerce and Industry (FICCI) has taken the lead and is organising India Aviation 2008, a Convention for the aviation sector. Ranjan Kohli, Deputy Director General, FICCI, speaks about the key aspects of the Convention
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| DESTINATION SIGHT |

German Wine Route – A Cocktail of Wine, History & Scenic Beauty
The breathtaking aerial view of Frankfurt, while landing at the Frankfurt Main International Airport, has lush green scenery with houses dotting the landscape. A treat to the eye, in an area where it is difficult to find too many trees. TravelBiz Monitor took the German Wine Route which included cities of Deidesheim, Worms, Mainz, Boppard, Koblenz and Frankfurt. She came back with telling tales of Germany.
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| MARKETING STRATEGY |

Kerala Tourism : Creating an Environment of Opportunities
‘If you can dream it, you can do it,’ a saying by Walt Disney best describes the opportunities created and marketed by Kerala Tourism in order to promote the destination. From identifying opportunities, creating brand awareness and promoting Kerala as a stand alone destination to finding new niche segments, TravelBiz Monitor reports on the various ideas adopted and implemented by Kerala Tourism
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| This Week's Top Headlines |
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Confusion reigns over zero commission D-Day |
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The initial deadline set for implementation of zero commission in the Indian travel industry was November 1, 2008, however, contrary to the set deadline, the industry i.e. the airlines, travel associations, travel agents and also the
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