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| GUEST COLUMN |
 OTA's need to build trust through brand building By Vatsala Pant, Director – Consumer Research, The Nielsen Company
The Indian Online Travel Agents (OTAs) are becoming the next big thing to revolutionise the global travel space. With increasing number of Indian travellers searching and booking their travel needs online, experts predict that OTAs have a bright future. With the increasing Internet penetration in India, OTA sites are becoming popular and a convenient mode to search and book travel requirements. Various OTAs are increasingly finding innovative ways to reach their target audience and have a brand recall value in customer's mind.
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In today’s business environment where slowdown and recession pose major challenges to growth, controlling costs is an imperative. However, at the same time, one has to reach out to a larger target audience for maintaining the revenue levels, thereby putting pressure on advertising and marketing budgets.
In light of the above obstacles to your business’ growth, we offer you an unmatched value for money solution to reach your B2B target audience — DEALZ CLUB.
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‘Indian market will grow approximately 16 per cent till 2015’ - Paul Buggy, Regional Director, Queensland Tourism
