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 MARKETING STRATEGY


Hotel ka Guru, Travelguru key to selling hotels online
As one of the first five entrants in the online travel space, Travelguru started off its online venture by offering air tickets and later strategically changed its focus from air tickets to hotels. TravelBiz traces the marketing strategy of the Hotel Ka Guru…Travelguru
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 IN CONVERSATION
“Our main aim is to be a leading aviation service company in India”
Fredrik Groth, Chief Executive Officer, Air Works speaks with TravelBiz about the commercial MRO being set up at Hosur, its business strategies, focus areas, as well as its future plans
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 DESTINATION INSIGHT

International Focus: Masai Mara – Wildlife at it’s best
Masai Mara in Kenya is one of the best slices of wildlife tourism in the world. With the improving tourism industry, the destination has much more to offer discovers TravelBiz
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 SPECIAL OFFER


DEALZ CLUB
In today’s business environment where slowdown and recession pose major challenges to growth, controlling costs is an imperative. However, at the same time, one has to reach out to a larger target audience for maintaining the revenue levels, thereby putting pressure on advertising and marketing budgets. In light of the above obstacles to your business’ growth, we offer you an unmatched value for money solution to reach your B2B target audience — DEALZ CLUB.
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This Week's Top Headlines
ANTO looking at innovative marketing strategies to attract Indian tourists
  Austrian National Tourist Office (ANTO) in India is looking at innovative marketing activities to attract Indian tourists to Austria. ANTO plans to promote the destination through mobile and online medium. ...read more>>
   
Jet Airways to stop its direct Calicut-Doha flight from March 28, 2009
  According to a PTI report, Jet Airways announced recently that it will stop its direct Calicut-Doha flight from March 28, 2009 due to poor demand. A Jet Airways official informed that the load-factor on the Calicut-Doha...read more>>
   
IAAI meets Civil Aviation Minister, DGCA with the support of CPI-M to find solution over commission issue
  IATA Agents Association of India (IAAI), on behalf of travel trade associations in the country, met with Minister for Civil Aviation Praful Patel yesterday afternoon at the latter’s residence. The meeting, which was fixed on ...read more>>
India Tourism to undertake market survey in overseas markets
  India Tourism will undertake elaborate market surveys in key overseas markets in the coming years to understand travellers better. This was disclosed by Sujit Banerjee, Secretary – Tourism, Government of India, ...read more>>
   
FCm Travel Solutions to target Asia Pacific market more aggressively this year
  AFCm Travel Solutions a global corporate travel and expense management specialist part of Flight Centre Ltd has formulated a global growth strategy for the next 12 months, according to which the Asia Pacific....read more>>
   
GoI increases allocation for ‘destination and circuit development’ to encourage states identify more tourist spots
  According to a PTI report, the Government of India (GoI) has increased the allocation for ‘destination and circuit development’ to encourage states to identify more tourist spots. While replying to supplementaries ...read more>>
   
LDA to position Langkawi as MICE destination in the Indian market
  Having already positioned Langkawi as a leisure destination to Indian travellers, Langkawi Development Authority (LDA) now plans to focus on promoting the region as a MICE destination in the Indian market. ....read more>>
   
Six Senses to set up resorts in Nilgiris and Andamans
  Six Senses Resorts & Spas will set up two resort properties in India in the next two to three years. These two properties will come up in Nilgiris in the South and in the Andaman islands. This information was divulged by...read more>>
   
Jammu and Kashmir Tourism to focus on promoting Ladakh and Adventure Tourism at ITB Berlin
  The Department of Tourism, Government of Jammu and Kashmir will emphasise more on promoting Ladakh at the ITB Berlin which will be held from March 11-15, 2009. Farooq Shah, Director Tourism, Kashmir...read more>>
   
Hotels.com launches new local Indian website
  Hotels.com has launched a new Hotels.com India website, catering specifically to the needs of Indian travellers. The site can be found at...read more>>
   
Kerala Budget announces huge investment for tourism infrastructure development
  The annual budget 2009-2010 of Kerala, presented by Dr Thomas Issac, Finance Minister in the Assembly yesterday, announced huge....read more>>
   
MP government to focus on promoting Wildlife Tourism at ITB Berlin next month
  The Department of Tourism, Government of Madhya Pradesh will focus more on promoting wildlife destinations in the state at ITB Berlin...read more>>
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