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Experimentation has been replaced by Consolidation of Business Model in Indian Aviation By Koustav M Dhar, COO & Executive Director, MDLR Airlines Ltd
Pressures are rising with every passing day, with both external and internal factors working in tandem creating a situation non-condusive for expansion of an airline or aviation sector as a whole. Though there is much that is positive about first quarter result of Indian domestic carriers, notably the confirmation that there has been remarkable passenger growth and in yields/ancillaries. As the higher frequencies are being controlled by all airlines in tandem what has followed was quite a reversal i.e. increased capacity and stronger position established in the Indian domestic market (the medium term outlook remains positive). However, the spectra of higher oil prices and spread of swine flu,
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In today’s business environment where slowdown and recession pose major challenges to growth, controlling costs is an imperative. However, at the same time, one has to reach out to a larger target audience for maintaining the revenue levels, thereby putting pressure on advertising and marketing budgets.
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