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| TREND WATCH |
Emerging eMarketing trends
The travel industry is reinforcing its presence in the online space. Along with growth and market penetration, there is also a paradigm shift with regards to level of the sophistication offered to users. TravelBiz Monitor evaluates the emerging digital marketing trends globally and the scope to extrapolate these ideas in the Indian context
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| GUEST COLUMN |
 Indian Outbound: A lucrative market By Kavi Ghei, Director, TRAC Representations
Indian outbound travel that has been growing by leaps and bounds since 2000, is expected to supply about 50 million outbound tourists by 2020, as per predictions of UNWTO. The world has been wooing Indian travellers, who are regarded as high-spenders during their stay in international destinations. Indian market is one of the fastest-growing outbound travel markets in the world with a record growth from 3.7 million in 1997 to 9.8 million in 2007. International tourism receipts from India increased from USD 1.3 billion in 1997 to USD 8.2 billion in 2008, making this market one of the most affluent source market for tourism.
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| SPECIAL OFFER |
DEALZ CLUB
In today’s business environment where slowdown and recession pose major challenges to growth, controlling costs is an imperative. However, at the same time, one has to reach out to a larger target audience for maintaining the revenue levels, thereby putting pressure on advertising and marketing budgets.
In light of the above obstacles to your business’ growth, we offer you an unmatched value for money solution to reach your B2B target audience — DEALZ CLUB.
...read more>> |
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