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| IN FOCUS |
‘Celebrating Diversity’ of India
Despite global economic turmoil, terror attacks and high concerns on H1N1 Influenza, the global tourism industry is celebrating World Tourism Day with huge expectations. The 30th World Tourism Day will be hosted by UNWTO in Ghana on September 27, 2009 with the theme – ‘Celebrating Diversity’. TravelBiz Monitor speak to various Indian industry leaders about their perspective on the theme and its importance to the tourism industry in the country
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| FOCAL POINT |
 Advantage JORDAN
It’s going to be the new Sunrise Destination.
With a little bit of luck of course and also a fair amount of insight into what drives an Indian traveller. But, given the way that things are going, both, that luck and that insight are likely to home in soon. We’re talking about the Hashemite Kingdom of Jordan. We’ve just returned from an extended road tour of that unexpectedly fascinating land.
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In today’s business environment where slowdown and recession pose major challenges to growth, controlling costs is an imperative. However, at the same time, one has to reach out to a larger target audience for maintaining the revenue levels, thereby putting pressure on advertising and marketing budgets.
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