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 MARKETING STRATEGY

Innovating Incredible India

`Incredible India’ campaign has put the country firmly on the global tourism map. While the campaign has evolved over the years with different themes there is a lot that the Ministry of Tourism can capitalise on, to further promote the destination. TravelBiz Monitor analysis the success of the campaign and the need for new dimensions
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 SPECIAL FEATURE

Singapore’s Aviation Outlook- Part III (CAPA report)
Singapore plays an important role in the Asia Pacific aviation market- it has one of the busiest airports in the region, is one of the region’s key MRO hubs, as well as has one of Asia’s leading network carriers in Singapore Airlines. It represents a key market for the region’s three largest (and rapidly expanding) LCCs – Tiger Airways Group, AirAsia Group and Qantas Group’s Jetstar brand.
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 ON RECORD

Premium Traffic Monitor – January 2010
Air travel, measured by passenger numbers, was 5.7% higher this January than it was a year earlier. By seat class, both economy and premium travel are now growing at a similar pace, with the number of economy passengers up 5.7% in January and number of premium passengers up 5.5%.Premium travel is recovering ahead of
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This Week's Top Headlines
Great Indian Travel Bazaar 2010 witnesses 5,370 pre-fixed B2B meetings
  The third edition of Great Indian Travel Bazaar (GITB) which was held from April 11-13, 2010 at BM Birla Convention Centre, Jaipur, Rajasthan was focused on inbound tourism. The event was organised by Federation ...read more>>
CzechTourism to open India office in New Delhi by July 2010
  The CzechTourism will open its India office by July this year which will initially operate from the Czech Embassy in New Delhi. The CzechTourism is in the process of selecting a Tourism Director for the India office. ...read more>>
Visegrad Group earmarks 60,000 Euros for destination promotions for Indian market
  The regional cooperation of four Central European countries – Poland, Hungary, Slovakia, and Czech Republic – popularly known as Visegrad Group or V4 will collectively promote the region as an outbound ...read more>>
Eurail Group GIE shifts focus to Asia, to spend one lakh Euro for promotional campaigns in India
  Eurail Group GIE, which sells European rail passes to travellers from across the world, has decided to market its products more aggressively in the Asian market, including India. As part of the effort to educate travel ...read more>>
Saudi Arabia-based LCC, nasair enters Indian market with strong expansion strategy
  Saudi Arabia-based Low Cost Carrier (LCC) nasair, owned by private aviation group, National Air Services (NAS), has entered the Indian market with a strong expansion strategy. The airline, which commenced ...read more>>
Visit Golden Maharashtra Year initiative kick starts yesterday in Mumbai
  The first-of-its-kind ‘Visit Golden Maharashtra Year’ initiative, in order to commemorate the golden jubilee of the state, conceived by the Maharashtra government, Maharashtra Tourism Development Corporation ...read more>>
Lalit K Panwar appointed CMD of ITDC
  According to a PTI report, Lalit K Panwar, Principal Secretary (Education), Government of Rajasthan, has been appointed Chairman and Managing Director (CMD) of Indian Tourism Development Corporation ...read more>>
Amari India renamed as Onyx Hospitality India
  Thailand-based hotel chain Onyx Hospitality Group, which was erstwhile called Amari Hotels has renamed its Indian subsidiary as Onyx Hospitality India (OHI). For its Indian operations the company recently formed ...read more>>
International industry figure heads, economist to join first luxury travel panel debate at ALTM 2010
  A panel of CEO level industry experts, figure heads and economists will join the first ALTM Ultratravel Forum, which will be held on June 14, 2010 at the Shanghai Centre Theatre at the Portman Ritz-Carlton complex ...read more>>
Japan Tourism Agency unveils new logo and tourism slogan to increase inbound traffic
  The Japan Tourism Agency has unveiled a new slogan and logo as part of revamped tourism promotions to increase international inbound visitor numbers. The new slogan ‘Japan. Endless Discovery’, ...read more>>
Rail Europe and Amadeus launch Rail Europe Smart Tab on Amadeus in India
  Amadeus and Rail Europe 4A, one of the leading distributor of European Rail worldwide, have partnered to increase the reach of Rail Europe’s European railway products and offer Amadeus travel agencies in India ...read more>>
Las Vegas to host 11th Global Travel & Tourism Summit in 2011
  The World Travel & Tourism Council (WTTC) has announced that the Las Vegas Convention and Visitors Authority (LVCVA) will host next year’s Global Travel & Tourism Summit in Las Vegas. The Summit will be held ...read more>>
TOFT Wildlife Tourism Awards postponed to September 30, 2010
  The Travel Operators for Tigers (TOFT) Awards Committee has decided to postpone the HSBC presented TOFT Wildlife Tourism Awards Dinner and ceremony - scheduled to be held on April 16, 2010 to ...read more>>
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