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ON RECORD
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Trends in Indian Outbound
Indian outbound segment has been growing steadily and according to feedback from the travel trade, business during the recently concluded summer holiday season was good. Indian outbound has great potential and NTOs are investing in a big way to tap this segment. TravelBiz Monitor, courtesy South Africa Tourism presents excerpts from their report, ‘Marketing South Africa in India,’ providing a market overview and demographics of the Indian outbound segment. The report is based on the research conducted by South Africa Tourism in 2004 and 2008 and on latest data available to them on market characteristics.
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