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| TRAVEL MONITOR |
Global LCC Outlook Report (Part II)
The emerging markets have shown the largest increase and highest proportions of LCC capacity, the most extreme example being India, where over 50% of the previously underdeveloped market has been assumed by low cost airline operations. Australia and Germany also feature high on the chart, despite already being relatively mature markets.
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In today’s business environment where slowdown and recession pose major challenges to growth, controlling costs is an imperative. However, at the same time, one has to reach out to a larger target audience for maintaining the revenue levels, thereby putting pressure on advertising and marketing budgets.
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‘We expect to start one direct flight from India to Indonesia by 2011’ - I Gde Pitana, Dir., Intl Promotion, Republic of Indonesia
