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| IN FOCUS |
Commonwealth Games 2010: A great platform for `Incredible India’
Commonwealth Games 2010 is not just a sporting event. It is an opportunity for India to showcase itself as a great tourism product to a global audience. `Incredible !ndia,’ campaign of Ministry of Tourism and the stakeholders could be the biggest beneficiaries beyond the fortnight-long jamboree if all goes well with the Games. TravelBiz Monitor presents a low down of opportunities, challenges and initiatives
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| GUEST COLUMN |
 Safety Guidelines & Training - Keys to growth of Adventure Tourism in India By Tejbir Singh Anand, President ATOAI
Adventure Tourism, is one niche segment which is growing rapidly in India. The number of international visitors coming to India for Adventure Tourism is increasing and the segment has also witnessed good growth in the domestic market. India has great potential for Adventure Tourism and offers a wide range of adventure activities like white water river rafting, hot air ballooning, paragliding, skiing, trekking, rappelling, snorkeling, scuba diving, etc. Many states have realised the potential of this segment and are focusing on developing and promoting Adventure Tourism.
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In today’s business environment where slowdown and recession pose major challenges to growth, controlling costs is an imperative. However, at the same time, one has to reach out to a larger target audience for maintaining the revenue levels, thereby putting pressure on advertising and marketing budgets.
In light of the above obstacles to your business’ growth, we offer you an unmatched value for money solution to reach your B2B target audience — DEALZ CLUB.
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