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MARKETING STRATEGY
‘Ezeego’ing the marketing puzzle
In 2006, Cox & Kings Limited launched what it coined as a neutral online market place called Ezeego1.co.in, with a mix of online and offline business model. After this Ezeego1.co.in soon moved to pure online play as per the market conditions and requirements in India, and is now one of India’s leading and innovative travel Meta search engine. The portal always considered new and sweeping trend as an opportunity instead of a threat. ...read more>>
ON RECORD
Airlines financial monitor February – March 2010
KEY POINTS
* Financial markets signal confidence in upturn as airline share prices rise 10% so far this year;
* End-2009 airline financial performance better than expected, except for the industry in Europe;
* Fuel price averages US$86/b in Q1 but markets point to a rise over US$94/b by year end;
* Demand for air travel and freight continues to rise strongly above trend growth rates so far this year;
* Capacity being reintroduced at a cautious pace producing record load factors in February; ...read more>>
Singita Game Reserves, one of Africa's premium game reserves, is keen on appointing a representative in India by 2011. Targeting HNI (High Networth Individuals) and premium category travellers, ...read more>>
The annual travel show of South Africa - INDABA 2010 kick started today at Inkosi Albert Luthuli Convention Centre (ICC) in Durban. The four-day event with theme of FIFA World Cup 2010 is expected to cross last year’s ...read more>>
New-Delhi based, LCC SpiceJet is currently in talks with state tourism boards like Karnataka State Tourism Development Corporation (KSTDC) and Kerala Tourism, Jammu and Kashmir and Goa to promote holiday ...read more>>
Malaysia's Low Cost Carrier, AirAsia has added Mumbai as the sixth city in its India route network. The airline has started operations with four flights a week between Mumbai and Kuala Lumpur. For the same the airline ...read more>>
DLG Ranch, a part of US-based Digital Liberty Group (DLG) headquartered in California, USA, is gearing up to begin its Agri Tourism operations in Mysore in the next six months. The ranch is located at Hediyala, ...read more>>
The Royal Thai Embassy has announced that the Tourist Visa fee exemption scheme which was terminated on March 4, 2010 will be renewed and started from May 11, 2010 to March 31, 2011. The scheme also covers ...read more>>
According to a PTI report, following changes in the Forex rules, travellers going abroad can get up to USD 3,000 or its equivalent amount in other currencies from Forex dealers without prior permission of the RBI ...read more>>
Early indications are that ITB Asia 2010, which will be held from October 20-22, 2010 at the Suntec Singapore Exhibition & Convention Centre, will grow strongly this year making it the largest ITB Asia since the ...read more>>
Thomas Cook (India) Limited (TCIL) has launched Private Van Tours - a unique concept that allows the traveller drive around in a private, chauffeur driven van at his convenience. The list of Private Van Tours include: ...read more>>
Sarovar Hotels & Resorts has forayed into Chandigarh with their budget brand Hometel and has launched the 114-room Hometel Chandigarh. The hotel is the second owned and managed property by Sarovar ...read more>>
After the success of Palace of Wheels, the Government of Rajasthan introduced Royal Rajasthan on Wheels, and has now included Varanasi in the destinations covered by the luxury train, which will commence ...read more>>
Signwrite India, a company manufacturing writing instruments has entered into the wellness industry by unveiling their spa and wellness brand ‘Divine Self’. The first outlet has been introduced at Taj President in Mumbai ...read more>>
The International Air Transport Association (IATA) and Université de Genève (UNIGE) have signed a Memorandum of Understanding (MoU) to develop and offer a joint executive MBA specialisation in aviation ...read more>>
Pegasus Solutions has issued March 2010 edition of The Pegasus View, indicating a tipping point in booking confidence, especially in business travel. Based on data drawn from billions of Global Distribution System ...read more>>
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