Advertising agency, Ogilvy Delhi, has been awarded the Ministry of Tourism (Incredible India) business. This contract has been won following an open and competitive multi-agency pitch from among agencies across India. Confirming the development, Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia, said, “I am absolutely delighted that the Incredible India campaign we launched in 2003 is now back with us. We look forward to doing some incredible work for India Tourism.”
Ogilvy’s mandate over the next three years is to provide a strategy and creative vision. This should align with and take Incredible India to the next level in both, the domestic and international markets, according to a report by exchange4media.com. |