Online branding: Can brands find a place on the web?

More than ten years ago the Internet was heralded as the great leveller, allowing everyone to compete on an equal footing. It was sold as an enormous shop window for companies, big and small, to display their products and services.

The reality is that as the online world has grown, the barriers to entry have fallen and anyone can create a web presence. This has created enormous competition just to be visible online, even before starting to sell anything. Such is the level of competition that it’s by no means guaranteed that the big companies are the ones that will rise to the top, no matter how big the budget. This is not necessarily a bad thing. It just creates enormous challenge for those used to old school of marketing techniques.

The rules of engagement have changed since the advent of the Internet and brands are having to explore a wide range of media to build their presence online and keep it at the forefront of the consumer’s mind. Greece and Cyprus specialist operator, Sunvil Holidays has been in business for 35 years.