Operational Discipline and leveraging on ancillary revenues: Jala - Aviation Outlok Asia

This session could well be termed as the most relevant and pertinent to the current situation. Idris Jala, managing director and chief executive officer, Malaysia Airlines spoke about Malaysia Airlines' turnaround while also championing operational discipline and leveraging on ancillaries to keep up the growth track.

When one looks at their business, it should be done with three aspects in mind: * Make the most of what you have * Look at new businesses * Break new ground All the three factors are very relevant in today's age of financial crisis, the similar situation Malaysia Airlines was when Jala took over but he was of the belief that one has to do the ordinary thing extraordinarily well. It was ironical that in the worst year of the airline, they won a lot of awards but that was not satisfying. The concept that was implemented to get on the growth track as the ying and yang concept.