Opportunity Lies on the West Coast

India as a tourism destination is a rich melting pot of unique and diverse experiences for any traveller. Its plethora of tourism products and offerings is enough to satisfy the needs of even the most discerning traveller. Each of the 28 states has its own USP, but for a traveller wishing many diverse experiences, it is often necessary for them to visit different states. This poses quite a problem for a tour operator as issues like inadequate connectivity, accommodation, ministry regulations, costs and taxes all invariably creep up, and in most cases, threaten to ruin the whole travel experience. By himself, a travel and tour operator can do little or nothing about such problems, but if state ministries put their heads together, it is possible to eliminate most issues by way of a simple tie—up.

Issues and complexities regarding inter-state travel would easily disappear if the Ministry of Tourism and the State Tourism Departments work on a joint strategy to share a single platform to promote tourism and tourism-related activities.