The South African Tourism Board organised its fifth In-Country Mega Famil from the 1st to 3rd of this month with the theme ‘FIFA 2010’ at Hyderabad International Convention Centre (HICC) in Hyderabad. The event witnessed participation of over 80 Indian tour operators and 40 South African delegates. Zakumi, the official mascot for FIFA 2010 was brought from South Africa for the event. The delegation from South Africa included provincial representatives, tour operators, game lodges, hotel chains, tourism boards, airline (South African Airways), safari parks and wineries.
Talking about the theme and aim of the event, Medha Sampat, Country Head – India, South Africa Tourism Board said, “From the last five years, the In-Country Famil has been aimed at educating the travel trade in India on various facets of South Africa. This year we thought of educating the travel trade about FIFA 2010 and how can they best package the event with other products of South Africa. We have used FIFA World Cup only as a backdrop to promote South Africa this year. This event provided trade partners with knowledge on product development, |