PATA supports ‘Live the Deal’ climate change initiative of greenearth.travel

The Pacific Asia Travel Association (PATA) has welcomed and fully supported the ‘Live the Deal’ climate change initiative announced recently by Professor Geoffrey Lipman on behalf of greenearth.travel - a policy think tank for ‘innovation and investment in smart, sustainable travel and tourism mobility and new climate profiles’.
 
The think tank also seeks to support new climate targets and actions by tracking and reporting sector progress; encourage fair and balanced market, regulatory and financing approaches; identify investment and innovation to help reduce carbon impacts and climate profiles; and to promote policy dialogue and change management in support of the transition. Professor Lipman has held senior positions in United Nations World Tourism Organisation (UNWTO), World Travel and Tourism Council (WTTC) and International Air Transport Association (IATA) over the past three decades and has been a leading green tourism advocate since the Rio Earth Summit.