The Paris Convention and Visitors' Office (PCVO) is now planning to tap the Indian outbound MICE segment, after promoting Paris as a tourist destination in the Indian market. PCVO is working closely with the Indian travel trade to showcase its MICE products in India. PCVO aims to establish itself as a MICE destination in the Indian market over the next two years. PCVO will partner with ViParis which manages ten venues of convention centres in Paris. It will highlight Paris Opera, Academie Diplomatique Internationale, Gustave Eiffel Meeting Hall and the Chantilly Castle as some of the niche locations for conducting MICE events in the city. Currently Paris receives about 2, 20,000 visitors from India and PCVO is looking at increasing this number to eight lakh visitors in the next ten years.
“India is a relatively new source market for Paris. While we have seen an increase in the FIT travellers from the country, we now find the market developed to tap the MICE segment. Since our past two visits to India, we have met more MICE market managers who see potential in this segment,” informed Patricia Barthelemy, Leisure Marketing – Promotions Manager (Asia,