QuickSilver Group, a Reef Tourism operator based in Queensland, Australia, which offers various products like cruising, sailing, diving, and other activities at the Great Barrier Reef plans to aggressively tap the Indian market this year. The company plans to work with the Indian wholesalers by offering various QuickSilver Group products, thus also reaching out to the B2B agents among Indian wholesalers. “We will work with as many agents as possible. Appointing a PSA (Preferred Sales Agent) or a GSA (General Sales Agent) is not a part of our strategy as it will limit the growth,” stated Michael Healy, Group Director of Sales and Marketing, Great Adventures (a part of QuickSilver Group). QuickSilver Group offers various products like diving, snorkeling, sailing, cruising, accommodation under different brands like QuickSilver, The Silver Series, Great Adventures, Low Isles, Pro Dive and Green Island Resorts. |