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Wednesday, September 30, 2009, 14:15 Hrs  [IST]

Recession proof strategy of Lama Tours

Lama Desert Tours & Cruises L.L.C part of Lama Group has over the years made the concept of desert safari as one of the ‘Must do’s’ for tourists visiting Dubai. Lama Group is not only one of the biggest tour operators in Dubai but also among the biggest inbound operators for Indian market. Anita Jain charts the journey of the company and the Group

Dubai-based Lama Desert Tours & Cruises L.L.C , popularly known as Lama Tours was the first company under the Lama Group which was started in the year 1997 to manage inbound tourism in Dubai. After 12 years of operations, today Lama Tours is one of the biggest names in Dubai’s travel industry with other brands like Lama Desert Tourism and Cargo L.L.C; Lama Safari & Cruise L.L.C; Floating Restaurant L.L.C and Lama Holidays. Talking about the company’s goal, Kulwant Singh, Managing Partner, Lama Group said, “We saw an opportunity in the tourism sector of Dubai and took up the challenge of introducing Lama Group. Initially, we were only looking at being a safari operator and providing memorable desert adventures to our clients, therefore with a modest capital, few vehicles and a small office we started operating the desert camp in Al Habab in 1997. After 12 years, our goal did not change but widen to become a leader in the industry and supercedes everyone (including ours’) expectations.”

Spreading its wings
Lama Desert Tours & Cruises offer sight seeing tours and adventures, desert safaris / Dhow cruises, air tickets, accommodation, inbound / outbound tours,


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