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| | Tuesday, August 18, 2009, 15:00 Hrs [IST] | Simplicity and transparency, key to Cleartrip’s success | With no banner, pop-up windows and blinking glitz on its portal, cleartrip.com is all about making travel simple.' Started in 2006, the Mumbai based portal has not only redefined the online travel booking experience but also underlined the importance of non-revenue generating products. Anita Jain examines the various tactics employed by the portal to differentiate itself from competition. | |
| | 2006 was the year when the Indian travel industry was witnessing a boom in Low Cost Carriers (LCCs), online railway bookings (irctc.com) and increasing penetration of credit cards for online bookings. During the same time, Cleartrip.com was launched with a core idea of - 'Making travel simple.' Selecting a right operating model for Cleartrip was a tough task. But the portal took a decision to make maximum use of technology and finalised on a 100 per cent pure online model instead of opting for off-line or hybrid (online and off-line) model. Initially, in a market like India, it seemed impossible to operate a pure online model (with most OTAs opting for hybrid model). Cleartrip planned to focus mainly on its booking engine to offer hassle free booking experience to end consumers.
Keeping it simple and transparent
Rated (by 'JuxtConsult Consumer Research' conducted in March 08) as one of the most user friendly websites, | |
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