Singapore Tourism Board launches ‘2009 reasons to meet in Singapore’ campaign to draw MICE traffic from India

The Singapore Tourism Board (STB) recently launched ‘2009 reasons to meet in Singapore’, a MICE focused campaign under the ‘Building on Opportunities to Strengthen Tourism’ or ‘BOOST initiative. The campaign’s key objective is to encourage business travellers to visit Singapore and enhance Singapore’s proposition as a value-for-money destination. By leveraging on existing MICE events to drive business visitors, the ‘2009 Reasons to meet in Singapore’ campaign aims to fuel a robust pipeline of MICE events and keep MICE businesses buoyant in the midst of the global economic downturn, thus ensuring that the industry emerges in a stronger position when the market rebounds.  

Targeting business delegates, the ‘2009 Reasons to meet in Singapore’ campaign features an array of deals and promotions for accommodation, meetings, attractions and leisure offerings. Business delegates to Singapore have a selection of hotel deals and room packages with 25 participating hotels to choose from. The offers include a ‘Stay three nights and enjoy another night free’ at The Regent Singapore,