Singapore Tourism Board (STB), as the latest addition to its ‘2009 Reasons to meet in Singapore’ campaign, has launched the City Advantage tag for business travellers. The campaign promotes Singapore as a preferred MICE destination with a host of offerings ranging from dining to retail, and attractions to healthcare and wellness. More than 20 hotels have come together to offer privileges such as free unlimited Internet services, complimentary breakfast, accommodation extension and a host of other meetings packages. The City Advantage, which is exclusive to business travellers and delegates attending MICE events that are taking place in Singapore until December 2009, is distributed through hotels and to delegates upon registration at MICE events. Designed for both form and functionality, the City Advantage tag is compact and lightweight to suit the needs of business travellers.
“Through the City Advantage programme, we aim to showcase Singapore as a vibrant and cosmopolitan destination that offers memorable experiences for business visitors. Singapore delivers on this value proposition with the ‘2009 Reasons to meet in Singapor’ campaign, |