Singapore Tourism Board unveils new brand marketing campaign- ‘YourSingapore’ in Indian market

Singapore Tourism Board (STB) has unveiled its new brand marketing campaign from the successful ‘Uniquely Singapore’ to ‘YourSingapore’.  The new brand underpins Singapore’s strength as a premium destination, an experience which can be personalised coupled with unparalleled user-centricity. This new brand marketing campaign is a result of the changing Indian traveller’s needs and consumption trends. In line with the global brand communication strategy, the brand re-launch in India consists of a 360 degree marketing campaign with a thrust on digital media, a new logo, television commercial, an interactive user-friendly consumer website and a renewed approach to marketing partnerships and promotions.

The brand campaign introduces www.yoursingapore.com, an innovative, interactive platform that offers more than destination information. It allows one to conceptualise and plan their personalised Singapore travel itineraries in a user-friendly manner by browsing attractions, festivals, activities and other pertinent travel information;