Slovak Tourist Board keen on promoting Slovakia in Indian market

Slovak Tourist Board which promotes Slovakia in Central Europe is now keen on promoting the destination in the Indian market. Slovak Tourist Board's primary plan for the Indian market is to start promoting the destination with common presentation of Central European region. According to Zuzana Nemcova, Officer for Communications and Public Relations, Slovak Tourist Board, India can be one of the target markets for the joint marketing co-operation of Visegrad Group 4 comprising of Czech Republic, Hungary, Poland and Slovakia. “The cooperation of VG 4 countries in other overseas markets is targeted at the goal-oriented activities for the promotion of the Central European region. To promote the destination, we will look at marketing cooperation of V4 countries in the Indian market in the near future but not this year. Slovakia has witnessed a growth in number of tourists from the Indian market every year and we definitely look for representation here in the future.”

The aim of the joint marketing activities is to strengthen their market position and gain competitiveness in secondary markets.