Social media gaining popularity with corporate travel professionals: American Express Business Travel

According to a new research by American Express Business Travel, corporate travel professionals are increasingly using social media to communicate with travellers and to stay on top of latest travel industry information. Respondents also reported high expectations regarding their companies' future social media usage plan, reporting that within the next year forums, webcasts, and online video are the most likely to be implemented by businesses.

The latest research report ‘Social Media in Business Travel Management’ by American Express Business Travel's eXpert insights research practice outlines the evolution of social media tools and sites from consumer use to business-to-business use, and illustrates how social media supports managed business travel today. The research also includes survey results conducted in the beginning of 2010 to reveal how individuals, as well as their companies are currently embracing social media technology and how they might use these tools to support managed travel in the future.