SOTC, the holiday division of Kuoni India, has turned its focus on Dubai as a MICE destination for Indian corporates. The corporate division of SOTC – SOTC Corporate Tours recently launched an exclusive MICE brochure for Dubai in association with Dubai’s Department of Tourism and Commerce Marketing (DTCM); Desert Adventures Tourism – an adventure brand of Kuoni based in Dubai; Atlantis The Palm hotel and Grand Hyatt (Dubai).
Talking about Dubai as a potential MICE destination for Indian corporates, Carl Vaz, Director – India, DTCM said, “We are happy to partner with Kuoni to launch this unique MICE brochure on Dubai. Through this, we are targeting the up market segment of the corporate segment and are offering major five-star deluxe hotels for the supreme experience of Dubai. We will continue to explore such avenues for visibility that will help to keep Dubai on top-of-the-mind among our key target audiences.”
Echoing similar sentiments, Nishant Kashikar, Head – Marketing, SOTC said, “The current recessionary time is best to offer the best product to your clients. |