South Africa-based Kingfisher Resorts to be promoted by EMC in India

South Africa-based Extraordinary Marketing Concepts (EMC) which manages sales, marketing and reservation for Kingfisher Resorts (owned and operated by UB Group in South Africa) is keen to appoint representation in India by early next year. The company is looking at appointing either a DMC (Destination Management Company), Public Relations or a tour company for representing itself in India. It is looking at a representation for market analysis, conception and implementation of business strategy, communication and sales through travel trade for leisure and corporate segment in India.

The idea behind appointing a representation in India is to increase the sales for Kingfisher Resorts from India, as well as create brand awareness in the market. It is targeting the upper middle class and high-end travellers from India who visit South Africa for game drives and wildlife adventures. EMC has its central reservation office in Johannesburg with offices in Durban, Cape Town and Europe.

Presently, Kingfisher