The latest entrant to cash in on the fast growing Indian outbound market is Spain Tourism Board that will set shop in India by opening an office in Mumbai. The inauguration of the 33rd worldwide Spain Tourism Office in Mumbai will be held tomorrow. Miguel Nieto Sandoval has taken charge as the Tourism Counsellor, Director of Tourism Department and Embassy of Spain in India.
Speaking at a press meet today in Mumbai, Joan Mesquida, Secretary of State for Tourism, Spain, said, “Setting up the office in India was planned well in advance before the global crisis started. India is a promising market and our marketing budget for the Indian market has increased four fold in the last five years.” The tourism board is primarily looking at destination awareness through the travel trade, end consumers and PR and media efforts.
For the Indian market, Spain is looking at promoting four segments: cultural, gastronomic, city breaks and honeymoon. It will position the destination as a value for money and accessible destination to end consumers. Sandoval said, “The Indian market witnessed a 20.5 per cent growth last year with 60,000 tourists