Srinagar-based Dar-Es-Salam, a boutique hotel is looking for better sales this year with the opening of the new international airport at Srinagar. With chances of high sales margins, the hotel is looking forward to further enhancing its business by being listed on Global Distribution Systems (GDS) and Internet Distribution Systems (IDS). According to Khurram Hussain, Director, Dar-Es-Salam; the step will be one of the biggest leap in branding the hotel in international market. He said, “We are looking at listing Dar-Es-Salam on GDSs like Amadeus, Sabre etc. and IDS like Pegasus to allow accessibility to over 2, 00,000 travel companies around the world. We are currently discussing the possibility and the costs involved with them.”
Earlier, targeting the Indian leisure travellers in India, the hotel is now expanding its focus segment. To this, Hussian stated, “With the opening of the new international airport we hope to bring in foreign leisure travellers into our target segment. The steps we have taken so far to attract inbound tourists are visible on SEO (Search Engine Optimisation), |