Star Alliance launches new online booking tool- ‘Book and Fly’

Star Alliance has launched their new online booking tool, ‘Book and Fly’ with which consumers now will be able to directly book Round the World and Circle fares through its website. Star Alliance’s new ‘Book and Fly’ online tool will allow users to book tickets, transfers, surface sectors and stopovers like they would at any travel agency. Up until the launch of this site, only planning of a ticket was available through the website, but this new tool will allow consumers to plan, book and buy through the website 24 hours a day. The tool has been designed to assist the user in creating a routing which corresponds to their travel needs.

The itinerary can be created by either typing in the appropriate city or by clicking on the destinations displayed on an interactive world map. The destinations are colour coded in order to distinguish between those to which direct flights are offered and those which can only be reached by transfer connections. With Star Alliance moving to launch an online tool, a trend with airline alliances solidifying their online presences around the world becomes apparent.