STB to focus on technology, environment, partnerships in Indian market next year

The Scandinavian Tourist Board (STB) recently organised a road show in New Delhi and Mumbai to update the Indian travel trade about its future plans, latest products and packages. The STB delegation who participated in the road show included: Scandinavian Perspectives, Scandinavian Robinson, Visit Flam and Cruise Norway- Indian representative of Hurtigruten Coastal Voyages.

Informing to the Indian travel trade about its plans for the next year, Mark Mendes, India representative for STB said that STB will be focusing on three areas namely technology, environment and partnerships. Through technology, the Board is planning to have India specific website and focus on promoting destinations through social networking sites. In order to promote environment friendly measures, the Board has consciously stopped printing brochures and other promotional materials. It is also looking at introducing environment conscious trade programmes, as well as introducing an award for the travel trade who are environment friendly. The Board has come up with the concept of Green Santa Claus to involve children in becoming aware and sensitive towards the environment.