Switzerland Destination Marketing (SDM) India, an exclusive representation and marketing company for Swiss tourism and hospitality companies in India, has added one more tourism product from Switzerland to its product profile. The company will now represent the panoramic Mt. Rigi in the Indian market. According to Amit Talwar, Representative – North & East India, SDM India, the company has concluded a contract recently with Mt. Rigi Railways to represent and market the destination in India. Apart from the newly added Mt. Rigi, the company represents Interhome, Switzerland Travel Centre and Railtour in the Indian market.
Known as the ‘Queen of Swiss Mountains’, Mt. Rigi is one of the sought after destinations among Indian travellers to Switzerland. SDM India has already signed contracts with Swiss Tours, Saltours and Travel Oytser to sell Mt. Rigi in the Indian market. The company hopes to enlist more retailers for the destination after the official launch of the representation scheduled for mid-April 2009. Talwar informed that Mt. Rigi will remain an offline product in the market, like Railtour for SDM. |