Switzerland Destination Marketing (SDM) is looking forward to bring new travel products from Switzerland to India by next year. SDM currently represents and promotes Interhome, Switzerland Travel Centre (STC) and Mt. Rigi in the Indian market. According to Ashish Saran, General Manager - Operations, SDM-India, the company will look for ‘not well known’ but ‘potential’ clients from Switzerland to be represented in India. “Interhome is one such client which is unique in all aspects. Interhome service apartments, chalets, resorts, etc. are cheaper than hotel rooms for long-stay travellers. Indian travellers always want to stay together as a family. They will be provided with all the cooking utensils, masalas, etc. in these apartments,” added Saran.
Earlier speaking at a press conference at the Switzerland Embassy in New Delhi, Saran stated that SDM attempted to introduce ‘a different Switzerland,’ which was not yet explored’ by Indian travellers. “We have unique mandate to serve the Indian travel trade from our clients in Switzerland. |