Switzerland Destination Marketing ties-up with Minotel Hotels

As part of its long-term plan to introduce more Swiss tourism products in the Indian market, Switzerland Destination Marketing (SDM) has entered into an exclusive tie-up with Minotel Hotel chain to represent and market them in India. Minotel Hotels is a chain of two/three-star hotels across Europe with member hotels in almost 32 countries. SDM, an exclusive representation and marketing company for Swiss tourism products in the Indian market, already has tie-ups with Switzerland Travel Centre (STC); Interhome; Mt Rigi, and Railtour.

Ashish Saran, General Manager – Operations, SDM- India said, “Minotel is a unique chain of two/three-star hotels in Europe with their USP being that almost all of them are within walking distance from railway stations. We think train travel is increasingly the most popular way to visit Europe and we will see a definite shift towards the same from escorted or coach tours.” Saran mentioned that the company is also in the process of introducing new travel products from Switzerland to India, and the release of the products will be announced shortly.