Switzerland Tourism is planning to roll out its e-learning programme specifically for the Indian travel trade in the first half of 2011. The programme, which will be hosted on Switzerland Tourism website, will educate the travel trade on creating itineraries for the destination, how to sell Switzerland packages effectively, information on location and number of Indian restaurants at various places etc.
On completion of the programme participants will be awarded a certificate and will also be eligible for exclusive invitations for Switzerland Tourism workshops, FAM trips and discounts on their personal trips. This information was divulged by Michael Maeder, Director- India, Switzerland Tourism, at a presentation organised by Switzerland Tourism recently in New Delhi. Around 12 suppliers from Switzerland showcased the destinations and products at the presentation. They also conducted a similar presentation in Chandigarh.
According to Maeder, while they have an e-learning programme currently on their website, the