Switzerland Tourism, in conjunction with Swiss travel suppliers, has produced specific nature travel products, accessible through the myswitzerland.com website. Suppliers at the recently concluded Switzerland Travel Mart (STM) 2009 touted a ‘natural’ travel element in their products, as part of a push toward sustainable travel led by Switzerland Tourism. The “Get Natural” marketing theme this year is also expected to help operators in a time of travel decline, according to the tourist board. “It is a period of time that people rediscover values, sustainability becomes a lifestyle. True values and authenticity need to be part of the travel experience. Sustainable travel is not a trend, its something we will live with and face for coming years,” said Jurg Schmid, CEO, Switzerland Tourism.
Schmid added, “Nature is the number one reason why people like Switzerland, and it is a reality for many years. There is a strong demand for nature travel, it is the most clicked icon on our website. Green is the new black that is the lifestyle. |