Switzerland-based Victoria-Jungfrau Collection, a hotel group consisting of five-star hotels in Switzerland, is now aiming at establishing its brand in the Indian market. In order to attract Indian travellers during this holiday season, the Group has introduced various packages for every segment (honeymooners, family, VFR, Incentives, etc) and expects further growth from India. Working closely with Indian travel trade since five years, the hotel group is aiming to tap the high-end and elite Indian travellers visiting Switzerland.
Due to growing demand, the Group will soon start focusing on other metros, apart from Mumbai and Delhi, and Tier II cities. The Group has four hotels in the five-star category namely, Victoria Jungfrau Grand Hotel and Spa (Interlaken), Palace Luzern (Lucerne), Eden Au Lac (Zurich) and Bellevue Palace (Bern).
The Group recently also entered into a strategic joint marketing alliance with The Indian Hotels Company (IHCL). The alliance has developed cross-promotional opportunities for both hotel groups to harness each-other’s brand in their respective markets. |