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Monday, May 25, 2009, 12:00 Hrs  [IST]

'Tag'ging the brand

Tag-lines are those few descriptive words that position your brand, set your business apart from competitors and arouse interest in your product or service. Anita Jain and Krupa Vora bring out the essence of 'tag'ging in the travel and tourism industry.

I'm loving it...Just do it.....Intel Inside...are all well established tag-lines defining the product, service, company or an organisation and distinguishing it from its competitor. Typically, a tag-line if conceptualised keeping in mind the product offerings, the vision of the company and eventually if marketed well among the target audience will create the desired recall value and contribute in achieving results for the company or an organisation as a whole. A smart, memorable tag-line can build a positive brand image and reinforce the image for years. In order to differentiate a product line and drive more loyal customers for brand name, one can create a company or organisation's tag-lines; brand or product tag-line or as a matter of fact an advertising tag-line that is impressive and eye-catching for the audience.

Talking in specific about the travel and tourism industry, globally all the various verticals of the industry have always adopted innovative tag-lines in order to highlight their unique selling proposition to the end consumers.


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