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| | Tuesday, April 07, 2009, 15:00 Hrs [IST] | Tiger Airways: Roaring in the LCC market | Following the Europe-based Ryanair model, Tiger Airways today is one of the largest and well known brands in the Low Cost Carrier (LCC) sector in Asia Pacific region. Anita Jain checks to finds out the various business models working for the LCC. | |
| | Singapore-based Low Cost Carrier (LCC) Tiger Airways Pvt. Ltd., is currently the largest low cost airline operating out of Singapore in terms of passengers carried. The carrier took to the skies in September 2004 with two aircraft for its fleet and three routes for its network. Within four years of operations, Tiger Airways operates from its Singapore and Melbourne bases, with a third base in Adelaide to commence operations in 2009. Today it flies to more than 25 destinations across nine countries in Asia and Australia on 22 Airbus 320 aircraft.
In 2008, the airline carried about 66 per cent more passengers with a capacity growth of 61 per cent as compared to 2007.
Roaring with the LCC model
According to Tony Davis, President and CEO, Tiger Airways, there are three customer focused core strategies which the carrier is following from its early days. First is market stimulation – creating opportunities for new travellers and empowering budget conscious people to fly more often by making travel affordable with consistently low fares. | |
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