Tourism Australia launches new version of its Aussie Specialist website

Tourism Australia has launched a new version of its Aussie Specialist website to assist more than 23,000 travel agents worldwide who specialise in Australian holidays in increasing their expertise to better sell the destination to potential travellers. The website (www.aussiespecialist.com) includes the online Aussie Specialist training programme, as well as new motivational materials such as downloadable itineraries and video footage on Australia’s seven key tourism experiences. The online format of the Aussie Specialist Programme is designed to equip agents with the knowledge and skills they need to sell Australia effectively and includes number of modules on various aspects of Australia.

The Aussie Specialist Programme was created and is managed by Tourism Australia in cooperation with the State and Territory Tourism Organisations. Tourism Australia promotes the qualified Aussie Specialists globally to consumers through marketing programmes and directs consumers interested in travelling to Australia to these retail travel agents.