Bhutan – The land of Thunder Dragon is now turning its focus on the Indian market and aiming to attract high-end travellers. Tourism Council of Bhutan (TCB) is now looking at participating at major travel fairs and exhibitions in India to increase its visibility and interaction with the travel trade. TCB is going to highlight tourism products like culture, adventure, community, wildlife, eco, rural and butterfly tours among Indian travellers.
Talking exclusively to TravelBiz Monitor, Tashi Payden Tshering, Marketing Officer, Tourism Council of Bhutan said, “Due to the slump recorded last year, TCB is now focusing on emerging and potential tourist markets for Bhutan. India and China tops the list of potential tourism markets due to low impact of recession and close proximity with Bhutan. We already receive good amount of Indian travellers without any marketing efforts. But from this year, we want to establish our presence in India through participating at trade shows like SATTE and OTM. |