Tourism Malaysia to focus on secondary cities of Western India along with trade partners

Tourism Malaysia together with its trade partners has embarked on its destination marketing initiative to enhance the brand presence of Malaysia – Truly Asia in emerging source cities of Western India region. After making inroads into Indian metros, Tourism Malaysia is now focusing on the secondary cities seeking to tap the growing leisure and business traffic. Targeting the cash-rich tourists from these emerging source cities, Tourism Malaysia aims to position ‘Short breaks’ to Malaysia with its trade partners Sakal and Guardian Holidays in partnership with other National Tourist Offices and airlines. The board looks at engaging these markets offering support and benefits to include special accommodation and transportation rates, preferential airfares and dissemination of information collaterals.

Offering a competitive ‘value-for-money’ holiday proposition, Malaysia with its first-world ambience features the right mix of sight-seeing and entertainment. With Kuala Lumpur being the key cosmopolitan hub offering visitors a wide range of options from over 200 shopping outlets,