| Wednesday, July 22, 2009, 16:00 Hrs [IST] | Trail Blazer Tours: Growth through Diversification | Established two years ago in India, Trail Blazer Tours is among the companies, which focuses in a big way on servicing FITs and the corporate sector. Anita Jain takes you through the 'Trail' of various strategies used by the company to perform exceptionally well even during recessionary times | |
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Launched in Delhi in 2007, Trail Blazer Tours India Private Limited today operates from regional, national and international branch offices. During the last two years, the company has experimented with numerous packages, products and niche areas of the Indian travel industry and has mastered the art of staying profitable even during tough times. Started initially as an inbound company for FIT segment, currently, the company is expanding its focus to the MICE segment along with having its presence in national and international markets.
Early steps
Shortly after the launch, the company acquired General Sales Agent (GSA) status from Kuoni Group, Globus & Cosmos, Qantas Holidays, Travco, Japan Rail, Taj Holidays, etc. and tied up with them for displaying their products at Trail Blazer Tours retail stores. To further increase its presence in the market, it planned to have retail shops across India. Hutokshi Marker, COO, Trail Blazer Tours India Pvt. Ltd. said that since its inception, the company had a set target and focus on which segments to service. Started as an inbound company, |