Travel agents need new alliances and sales channels to survive downturn: Amadeus’ VP

Win-win partnerships and new selling strategies are key to sustaining businesses and achieving success through the current downturn, according to Peter Smith, Vice President, Amadeus Asia Pacific’s Business Solution Group. Speaking recently at a corporate travel event in the Philippines, Smith recommended that travel agencies should look for new collaborative opportunities and explore different selling strategies to stay ahead in today’s competitive and challenging marketplace. “The travel agency channel remains an efficient and profitable channel and an essential sector of the industry, with many opportunities for growth. Amadeus is committed to helping travel agencies improve their bottom line, particularly during the current downturn,” said Smith.

Smith suggested four key areas where travel agencies should focus their attention:

• Cost and efficiency awareness: “In today’s economy, cost awareness is crucial. Many travel agencies in Asia are recognising that Amadeus’ technology can help to improve efficiency and cut costs, through our Quality Control and Applications Server Based solutions.